
3 Smart Moves for Staying Sharp
September 24, 2025
Published by Phonak Team
On the heels of World Alzheimer’s Day, it’s a good time to remember that it's often the small, smart moves that make the biggest difference over time – whether on a chessboard or for your brain. Supporting your hearing is one of those smart moves that can help you stay sharp and ahead of the game.
1. Keep your mind in play
Research shows the brain thrives on stimulation. Whether it’s reading, solving a puzzle, or engaging in a face-to-face conversation. These daily “mental workouts” help keep the mind flexible and sharp.
Think of it as training for brain vitality. Picking up a new skill or revisiting an old hobby you love can help support your cognitive longevity for the future. Afterall, exercise for your brain is just as important as it is for your body. Give your mind a workout!
2. Clear the board: free up focus
When hearing becomes difficult, you have to work much harder just to keep up, which can drain energy from memory and focus. Over time, this extra effort takes a toll.
On the other hand, supporting your hearing can help free up mental resources and keep conversations and connections flowing with ease. Infinio hearing aids can reduce listening effort by 45%3, helping you stay focused on being in the moment.
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3. Think ahead: protect long-term brain health
Hearing aids are an investment in your brain’s health! They can help maintain brain function and reduce the risk of cognitive decline and dementia. In fact, research suggests that hearing aids can reduce cognitive decline in older adults at high risk of dementia by almost 50% over a three-year period. 1
Make your next move! Checking in on your hearing is a simple yet powerful way to protect brain health for the future.
Hear in style
Think a few moves ahead and support your hearing and brain health, choose which style best suits you!
Virto™ R Infinio is the first rechargeable custom hearing solution from Phonak. Powered with advanced AI precision, it delivers exceptional sound quality, better speech understanding, and universal connectivity from the Infinio platform you love. Now, in a modern, discreet design that’s meticulously crafted just for you.
A fit so comfortable, you’ll forget it’s there – ready to keep you connected all day long.
Smart. Unique. Just like you.
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Footnotes
1 Lin, F., et al. (2023, July 17). Hearing intervention versus health education control to reduce cognitive decline in older adults with hearing loss in the USA (ACHIEVE): a multicenter, randomized controlled trial. The Lancet. https://doi.org/10.1016/S0140- 6736(23)01406-X
2 Vercammen, C., Ferguson, M., Kramer, S.E., Meis, M., Singh, G., Timmer, B., Gagné, J-P., Goy, H., Hickson, L., Holube, I., Launer, S., Lemke, U., Naylor, G., Picou, E., Scherpiet,S., Weinstein, B., & Pelosi, A. (2020). Well-Hearing is Well-Being: A Phonak Position Statement. Hearing Review, 27, 18-22.
3 Habicht, J. & Schuepbach-Wolf, M. (2024). Speech Enhancer reduces subjective listening effort of speech by up to 45%. Phonak Field Study News retrieved from www.phonak.com/evidence