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For professionals

Resources to Grow Your Audiology Business

As a clinic owner and HCP, you are always on and at many times, wearing many hats. Phonak understands that the challenges you face and needs change day to day, week to week, month to month and year to year. When you partner with Phonak, you partner with a business success partner. In addition to innovative products and audiological leadership, Phonak provides the services and tools to help you grow your business and prepare for the future. We are invested in your business development.

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Since 1947, Phonak is dedicated to preserving social, emotional and physical life quality by opening new acoustic worlds. We believe that well-hearing equates to well-being and thus is essential for living life to the fullest. Today, we offer the broadest portfolio of innovative hearing solutions. And, together with our hearing care professionals, we keep on focusing on what matters most:

  • improving speech understanding,
  • changing people's lives, and
  • creating a world where life is on for everyone.

We focus our services on these key areas through our value- added services portfolio to achieve this: 

  1. Lead Generation (support, consulting, training, online hearing test that can be leveraged by HCPs on their websites)
  2. Marketing (consulting, support, insights & upskilling)
  3. Patient and market insights
  4. Training / Education
  5. Managing my business / Preparing for the future
  6. Strategic initiatives preparing for the future

As a member, you have access to these benefits, including lead generation, marketing, patient and market insights, training and education, preparing for the future and strategic initiatives. In order to access these value-added services, you need to belong to the Inner Circle and login.

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Marketing support

In today’s market, it can be competitive so effectively marketing your practice is crucial for attracting new patients to your clinic. Prospective patients have lots of digital resources at their fingertips and they expect a seamless and frictionless experience when it comes to finding a provider, booking an appointment, and managing their health. 

Phonak partners receive exclusive access to omni-channel marketing support. Strategy, and performance optimization to support your clinic in standing out, educating your community and being there when prospective patients are seeking services. 

Did you know? 


of health seekers online start their self-diagnoses through a search engine? ¹ — This gives you a great opportunity to target people who are already interested in your services.

How can Phonak help me with Marketing Support? 

Phonak can support you and your clinic in the following ways: 

  • Branding 
  • Design and Content 
  • Website Design 
  • Marketing Planning and Execution 
  • Marketing Performance Measurement 
  • Marketing Budget Support 
  • Website Optimization 
  • Digital Marketing 
  • Print Marketing 
  • Partnerships 
  • Events 
  • Referral Marketing 
  • Patient Marketing 
  • Patient Loyalty/Retention 
Blog Connections:

Partner with us

As a Phonak partner, you’ll get access to one of the industry-leading hearing solutions, our extensive resource library, marketing support to help your business grow, community events, training, and more.

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Business optimization and expansion

Phonak offers a suite of support to help you expand and/or run a more efficient practice. This includes not only exclusive tools and services, but exclusive access to insights to help you make more informed decisions and understand how clients and prospects view your clinic, identify gaps in the client experience and make informed, data-driven business decisions.

Did you know? 


is the forecasted annual growth rate of the global hearing aid market from 2022-2027.²

How can Phonak Support me with Business Optimization and Expansion?

Through these supports:

  • Customer Service 
  • Exclusive Events 
  • Exclusive Information 
  • Additional Revenue Opportunities 
  • Market, Marketing, Client, and Audiology Insights 
  • Expansion Planning 
  • Business Support 


Blog Connections:
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Team development

A successful clinic is not just about bringing in new patients and fitting them with hearing aids. It involves the entire team and everyone who touches any stage of the patient journey. Phonak partners receive exclusive access to advanced skills, eLearning, and training providing support to all levels of your practice, such as: marketing best practices, clinical training, front office training, product, best business practices and more. 

Did you know? 


is the amount eLearning can reduce your employee’s learning time, compared to traditional learning.³

How can Phonak support me with Team Development? 
  • Front Office Development: Lead Conversion, Client Experience 
  • Clinician Development 
  • Fitting and Sales Conversion 
  • Marketing Education 
  • Leadership Training 
Blog Connections:
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First fit support

Phonak partners receive the fundamental support, services, and tools to ensure first fit success and satisfaction with their patients. Everything you and your clinicians need to put your patients at ease and allow you to make the right recommendations based on their needs. This support includes these items: 

How can Phonak help me with First Fit Support?
  • Point of Sale Tools 
  • Hearing Health/Educational Pieces 
  • Product Display Units 
  • Trial and Demo Devices 
  • Hearing Aid Training 
  • Accessory Training 
  • Audiology Training 
Blog Connections:
Phonak Inner Circle Program

Phonak Inner Circle Program

Established in 2018, Inner Circle is a partnership program created to support growth and unparalleled business support. Inner Circle is designed to equip you with the tools and services you need to succeed in today’s market, and we’ll be by your side every step of the way! As a true partnership, our success is an outcome of yours. Our focus, resources, and attention are aimed at you.

We promote and value:

  • Professional development and growth in the ever-changing healthcare environment
  • Supporting best business practices 
  • Commitment to the patient journey
  • Solutions and services to drive incremental growth 
  • Superior service for our members every day


Phonak Inner Circle Spotlight

Are you ready to learn more about direct access to consultants, resources, services, advanced training and expert marketing to help you grow your practice? 

To enroll in the Inner Circle, contact your Phonak Representative.



Phonak is doing a great job at supporting me as a provider with continued education, learning, and services through the Inner Circle program.

"Phonak is
Darcy H Henrikson Au.D.  M.O.S.A. Audiology
"Phonak is

The Inner Circle program for me has been wonderful. I have found a squad, I have found a community, a little niche in the community within Inner Circle that makes me feel that I am a part of something bigger and that I am really making a difference in my local community.

The Inner Circle program for me has been wonderful.
Megan Gerhart Au.D. ENT Allergy of Delaware
The Inner Circle program for me has been wonderful.
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Benefits of Being Within the Inner Circle

As a member, you earn Success Points with no limit to the points you can earn! Put your points to work for you by selecting from our exclusive Success Tools.

These exclusive member services are designed to help you achieve your goals including:

  • Data-driven Marketing
  • Business Tools
  • eLearning
  • Five-Star Center Preferred Provider Designation
  • Promotional Items
  • Loans and Financing
  • Enjoy unparalleled support with White Glove Service designation included with your membership

The Inner Circle Program enables you to distinguish your practice and stand out in the market.


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1. Source: The 4-Step Guide to Social Media in Health Care, Hootsuite, 2022

2. Source:  Global Hearing-Aid Devices Market: 2017-2027 Forecast and Opportunities, 2022