
Business Growth and Marketing Services
Continuous learning and adaptability are essential for success in the constantly developing hearing care industry. This is where the Practice Forward program can help, offering tailored training and services designed to help you grow your business.
Available Courses:

Front Office Training
Did you know that 89% of patients decide whether they want to book an appointment with a practice based on their first phone interaction?
Create an amazing first impression and boost overall patient outcomes with front office staff training. We designed this interactive, self-guided course to help your front line engage, guide, and empower patients on their journey to better hearing.
This program can:
- Maximize marketing ROI
- Increase call-to-appointment conversion
- Support incremental revenue
- Reduce missed or cancelled appointments
- Create an overall better patient experience
What’s included?
90-day access to the four e-learning modules (attendees can complete the entire course in less than 2 hours) and a personal participant's guide.
Long-term benefits include:
- Enhanced patient experience
- Increased call to appointment conversion
- Improved marketing ROI
- Elevated engagement through employee development



Technology Specialist Training Program
Do you want to recover anywhere between 15-20 hours per week?
Boost your practice efficiency and enhance your patient experience by enrolling key staff members in this program. This 4-part, self-guided course* upskills your team in basic handling and troubleshooting of hearing technology and connectivity. This proven curriculum equips essential staff with the skills to support patients, freeing up healthcare professionals to concentrate on patient care and boosting practice efficiency.
This program provides a wealth of valuable content including:
- The foundation of audiology, hearing and hearing loss
- Customer Support & communication
- Medical ethics & privacy considerations
- Hearing aid basics, programming, & troubleshooting
- Connectivity support & troubleshooting
What’s included?
Easy access to the e-learning modules, optional coaching support, and personal participant's workbook.
Long-term benefits include:
A Technology Specialist can help streamline workflows, significantly reduce the amount of time healthcare professionals spend on supporting tasks each week and can lead to considerable time savings in their roles and within the practice.
*This is a fee-based service. Pricing varies by number of participants.
Enroll here:

Continue learning
After completing the online modules continue your learning with a Phonak-guided hands-on workshop. The workshop includes hearing aid care and maintenance, repairs, and connectivity tips.
Contact your Phonak representative to sign up!