Doctor sitting at desk in medical practice using laptop

Man's hand typing on touchscreen of digital tablet

African american doctor gp therapist wear white coat, stethoscope writing medical records in notebook while using laptop computer browsing internet or watching webinar training sitting at work desk

Reach more patients with social media

Using social media within your marketing strategy is about creating practice awareness and generating patient leads. The challenge is to create content that gets that engagement and meets your patients where they are on social media.

Portrait of a serious doctor using laptop in medical office.; Shutterstock ID 1627196887; purchase_order: -; job: -; client: -; other: -

Understand how your patients use social media

58.4% of people globally use social media for an average of 2hrs and 27 minutes daily.
27% of internet users discover new companies online through ads on social media
53% of users research brands, products and services online before purchasing.
23% are following companies or brands that they have purchased from.

Download our FREE Social Media Calendar

Patient care

More people are taking responsibility for their health and turning to digital media for information and solutions. They are looking for practical life tips, information to support self-directed research and creative learning opportunities.

Expand the patient experience

Using a content strategy that aligns with your other marketing increases the effectiveness of your overall activities. Patients use multiple social media apps daily, looking for unique content on each platform. 78.1% of Facebook users also use Instagram. Patients respond better to content that fits the platform they are using.

By investing in social media to expand your marketing efforts with engaging content, you can connect with more patients in more ways.   Phonak has created a content calendar to help you map out your messages to achieve a unified marketing experience.

Watch the video on our Social Media Calendar

Please correct all errors and submit again.

Download FREE Calendar

*Required information

First Name*

This field is required

Last Name*

This field is required

Email*

This field is required

ZIP/Postal code*

This field is required

Would you like help growing your business with Phonak?

Phone number e.g. 999-999-9999*

This field is required

We never sell any personal information you provide to us. By completing this form, you agree to our Privacy Policy and Terms of Use.

Footnotes

Source: Mitto + DemandMetric – 2021 Benchmark Report: The state of customer engagement in B2C marketing