Phonak boosts support for NHS hearing care professionals and patients amid Covid-19 pandemic

Stäfa, Switzerland
Phonak boosts support for NHS hearing care professionals and patients amid Covid-19 pandemic

Stäfa, Switzerland, February 2, 2021 – Phonak, a leading global provider of life-changing hearing solutions, today announces Naída Paradise, the power hearing aid that gives people with severe to profound hearing loss the power, sound quality and wireless connectivity they need to connect with everything around them. Now in its seventh generation, Naída Paradise is 14% smaller, 27% lighter1, and further improves upon the legendary hearing performance that ultra-power wearers expect from Phonak. This includes next-level, powerful sound and industry-leading connectivity.

Phonak UK boosts support for NHS hearing care
professionals and patients amid Covid-19 pandemic 

Packshot Nathos Nova M SlimTube

In response to the ongoing Covid-19 pandemic Phonak UK today announces the launch of two new BTE’s hearing aids to the NHS. Nova is an extension of the popular Nathos product line which is unique to the public channel in the UK. The two new BTE’s powered by Nova technology will be the first members of the Nathos portfolio to boast rechargeability, remote care and connectivity.


Both BTE’s on the Nova platform are available in battery or rechargeable models. Patients fitted with rechargeable aids will enjoy a full days hearing, including streaming, super quick charging and a battery that’s engineered to last up to 6 years. 

Remote Care

Remote care provides a way for NHS audiologists to offer virtual appointments with real-time video support. Adjustments can take place virtually without anyone having to physically travel, making appointments more convenient for both the audiologist and patient.


Phonak Nathos Nova connects directly to iOS and Android smartphones or other Bluetooth® enabled phones. With its built in microphones it allows patients to enjoy true hands free phone calls and can even be set up to deliver audible phone notifications. An additional highlight for patients is its ability to stream various types of audio (music, videos audio books etc.), in stereo sound to both ears, creating an even more seamless hearing experience.


Phonak Nathos Nova also features RogerDirect™ which allows Roger technology to stream directly to the hearing aids without having to attach an external receiver. When paired with the hearing aids, patients can address even the toughest listening situations or simply enjoy the freedom of sound the way they wish to.

The two new BTE hearing aids powered by Nova technology will be available to order by NHS hearing care professionals in the UK & Ireland from Monday 22nd February 2021 with the first orders being shipped from Friday 26th February 2021.

For more information, please visit:
For consumers:
For professionals:

1 Naída P UP with RogerDirect compared to Naída B UP + external Roger receiver.
2 In the Phonak power BTE portfolio, only Naída P-PR comes with motion sensor technology, including Tap Control.
3 Thibodeau, L. (2014). Comparison of speech recognition with adaptive digital and FM wireless technology by listeners who use hearing aids. American Journal of Audiology, 23(2), 201-210.
4 Thibodeau L. M. (2020). Benefits in Speech Recognition in Noise with Remote Wireless Microphones in Group Settings. Journal of the American Academy of Audiology, 31(6), 404–411.

Bluetooth® word mark is a registered trademark owned by Bluetooth SIG, Inc. and any use of such mark by Sonova AG is under license.
Siri® is a trademark of Apple Inc., registered in the U.S. and other countries.
Google Assistant™ is a trademark of Google LLC.

Media relations contacts:
Florence Camenzind
Phone +41 58 928 33 25

Anna McLean
Phone +44 7792 249 708

About Phonak
Headquartered near Zurich, Switzerland, Phonak, a member of the Sonova Group, was created in 1947 out of a passion for taking on the most difficult hearing challenges. Seventy years later, this passion remains. As the industry’s leading innovator, we offer the broadest portfolio of life-changing hearing solutions. From pediatric to profound hearing loss, we remain committed to creating hearing solutions that change people’s lives to thrive socially and emotionally. We believe in creating a world where ‘Life is on’ for everyone.

At Phonak, we believe that hearing well is essential to living life to the fullest. For more than 70 years, we have remained true to our mission by developing pioneering hearing solutions that change people’s lives to thrive socially and emotionally. Life is on.