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Establish more meaningful connections

Did you know that nearly half of marketers prioritized establishing more meaningful connections with patients last year? Patient engagement is the focus for HCPs, as consumer expectations are changing and they are demanding a better experience in all aspects of their life. Some of the top objectives included delivering a contactless experience, improving multichannel communications and improving accessibility and ease of use. All with the goal in mind of establishing connections with their patients that go beyond the traditional patient/HCP relationship.

49%

Focused on building more meaningful connections with patients

46%

Attempted to improve accessibility and ease-of-use

42%

Improve multichannel communications

39%

Wanted to deliver a more personalized experience

35%

Focused on improving response time with their patients

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The top roadblock to patient engagement? Deliverability.

If you want to successfully engage patients, hearing businesses must audit the effectiveness of their current approach and evaluate new ways to get messages to their patients. A study conducted by Mitto and Demand Metric, found a strong relationship between patient engagement and the patient experience, with two-thirds of participants reporting that the successful execution of their engagement strategy will lead to a better patient experience. Having a great marketing strategy is only half the battle, delivering on that strategy becomes an essential task. See what those those involved in the study believe regarding executing an improved patient engagement strategy:

 

66%

Provide a better patient experience

63%

An increase in patient growth and ROI

54%

Increase in patient loyalty

51%

Give a better retention rate

47%

An increase in patient satisfaction

Watch the video on our patient engagement tool

Part of the experience in partnering with Phonak is the in-depth support you have access to; a team dedicated to supporting your business growth, including your patient engagement and patient marketing strategy.


  

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Footnotes

Source:  Mitto + DemandMetric – 2021 Benchmark Report:  The state of customer engagement in B2C marketing