Invisible hearing aids help smash stigma of hearing loss

Noticing that you’re asking friends and family to repeat themselves or missing out on pieces of conversations? You’re not alone. While 48 million Americans have significant hearing loss, many of them do not wear any type of hearing aid. In fact, according to the Hearing Loss Association of America, 80 percent of people who would benefit from wearing a hearing aid do not wear one. Can you imagine all of the missed “I love yous,” lost conversations or arguments started with “I told you that yesterday”?

Of course, there are plenty of reasons given by those who may have untreated hearing loss. Some people think of bulky hearing aid devices from years back and presume having a hearing aid will make them look older. Others worry about making it a part of their active lifestyle. There are those who think it’s too much of a hassle and that they’ve been getting through life hearing fine. These stigmas (and many more) prevent people from making that first call to a hearing care provider, so they keep missing life’s little moments.

However, today’s technology makes many of those challenges disappear with completely invisible, invisible-in-canal (IIC) and completely-in-canal (CIC) hearing aid options.

Hearing Aid Differences

What are the differences between the three options? It’s all in the placement:

  • Completely invisible hearing aids, like Lyric™, are inserted into the canal by a hearing care provider. They stay in the ear 24/7 for months at a time until the hearing aids are replaced by the professional.
  • Invisible-in-canal (IIC) hearing aids, Phonak Virto™ B-Titanium, are super discreet custom-made devices that are inserted into the ear canal; they are designed to be removed daily.
  • Completely-in-canal (CIC) hearing aids, like Phonak Virto B-10 Wireless, are custom-made to sit completely in the ear canal. Only the tip of a small handle shows outside the canal. This is used to insert and remove the device.

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1. February 25, 2019 news release.
2. JAMA Otolaryngology-Head & Neck Surgery. January 2019 article.
3. “Hearing Loss and Falls Among Older Adults in the United States” Frank Lin, M.D. Ph.D., Luigi Ferrucci, M.D., Ph.D. Archive of Internal Medicine 2012
4. Hearing Loss and Cognitive Decline in Older Adults. Lin, Frank MD PhD et al. JAMA Internal Medicine 2013. JAMA Intern Med. 2013;173(4):293-299.Published online January 21, 2013. doi:10.1001/jamainternmed.2013.1868