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Practice Forward:
Partnerships and support for hearing care professionals
Practice Forward is Phonak’s professional partnership program designed to support hearing care professionals with clinical education, business development tools, marketing resources, and data-driven insights that help hearing clinics grow and deliver better client outcome.
As hearing care professionals, you do so much more than fit hearing aids—you change lives every day. At Phonak, we understand your evolving needs and partner with you through Practice Forward, a comprehensive ecosystem designed to accelerate your clinical and business success
Practice Forward helps you:
- Strengthen clinical confidence with expert training and evidence-based solutions
- Grow hearing care practices with marketing and business tools
- Streamline marketing, operations and clinical care for greater efficiency
- Prepare your clinic for future advancements in hearing care
Together, we support your clinic in achieving exceptional client outcomes, sustaining long-term success and advance hearing care in the communities you serve.
What a Phonak partnership gives your practice
Our innovative product portfolio is designed to perform reliably in real life and support confident clinical decisions. Partnering with Phonak also means having a trusted collaborator in every aspect of your practice, helping you confidently deliver care and achieve meaningful outcomes for clients.
Through Practice Forward, every role in your clinic is supported, every client interaction is elevated — positioning your clinic to thrive long term . Empower your team with research- and evidence-backed approaches, operational insights, and people-first skills, so your clinic can deliver memorable experiences, build trust and help clients hear, feel and live better while strengthening your practice.
Consistent client experience at every interaction
Practical support for every role in your team
Practical support for clinicians, staff, and owners
Evidence-based tools and training to deliver accurate, personalized care
Resilient, high-performing clinics
Support that helps your clinic move forward, wherever you want to go
Support for every role in a hearing care clinic
Every role in your clinic shapes how people experience hearing care. From the first call to ongoing support, front office teams help set expectations, keep operations running smoothly.
- Confident communication: Skill-building that supports clear, consistent conversations with clients
- Reduced administrative pressure: Tools and guidance that help streamline day-to-day tasks
- Stronger clinical focus: Front office support that frees clinicians to focus on care
- Consistent client experience: Aligned roles and processes across every interaction
Evidence-based audiology research and clinical resources
Phonak is committed to advancing audiology through evidence-based research, clinical studies, practical insights and best practice recommendations. Our Audiology Hub provides an overview of professional tools for adult and pediatric audiology, alongside thought leadership topics, such as Speech-in-Noise Testing (StP), all grounded in high-quality evidence.
As the industry leader with more supporting evidence than any competitor, Phonak offers extensive resources through our Evidence Library — including field study news, peer-reviewed journals and white papers — to help inform your clinical decisions and strengthen your credibility.
Explore these resources to stay current and apply research-backed approaches confidently in everyday practice.
