
Easy counseling support with new Phonak interactive tool
The new Phonak Style & Product Selection Guide supports Hearing Care Professionals in counseling their clients
Stäfa, Switzerland (February 9, 2011) - The new Phonak Style & Product Selection Guide is an interactive multimedia tool for Hearing Care Professionals designed to support their counseling process. It covers all the key aspects of counseling: hearing loss, audiogram, style selection, hearing needs and proposed solution.
As a flexible and intelligent tool the Phonak Style & Product Selection Guide is designed to support the counseling process. The tool offers a vast range of visualizations such as a personalized audiogram as well as short animation sequences on key hearing aid features.
The Style & Product Selection Guide’s main aim is to lead to a concrete value proposition for the client. As part of the process, in the “Audiogram” section the Hearing Care Professional can enter the client’s individual audiogram and use an illustrated graphic to explain the consequences of hearing loss. The menu “Hearing Aid Styles” is designed to support the style decision. In the section “Hearing Needs” the individual hearing needs can be determined by selecting the relevant listening situations. This impacts the recommended level of technology described in the “Hearing Solutions” chapter. With many sound samples and animations all the features can be explained and demonstrated. In addition, an illustrated overview of all available accessories linking the client to TV or mobile phone can be used to further support the counseling process. Key to the philosophy behind the selection guide is its flexible use that can be adapted to individual fitter and client needs.
The tool was designed to be used independently of any fitting software and does not require internet access. It is available in English, German, French and Spanish and can be individually branded to the fitters office. Furthermore, it offers a printout option for all end-user relevant sections, such as the audiogram, hearing needs, hearing solutions as well as for accessories. Please contact your local Phonak representative if you are interested in this tool or need information.
About Phonak
Headquartered near Zurich, Switzerland, Phonak, a member of Sonova Group, has developed, produced and globally distributed state-of-the-art hearing systems and wireless devices for more than 60 years. The combination of expertise in hearing technology, mastery in acoustics and strong cooperation with hearing care professionals allows Phonak to significantly improve people’s hearing ability and speech understanding and therefore their quality of life.
Phonak offers a complete range of digital hearing instruments, along with complementary wireless communication systems. With a worldwide presence, Phonak drives innovation and sets new industry benchmarks regarding miniaturization and performance.
Phonak - Life is on
We are sensitive to the needs of everyone who depends on our knowledge, ideas and care. And by creatively challenging the limits of technology, we develop innovations that help people hear, understand and experience more of life’s rich soundscapes.
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For more information, please visit www.phonak.com, www.phonakpro.com or contact:
Audrey Jourdan Modarres
Corporate Communications
Phone: +41 58 928 01 01
E-mail: audrey.jourdan@phonak.com
Phonak AG
Laubisrütistrasse 28
CH - 8712 Stäfa
Phone: +41 (0)58 928 01 01
Fax: +41 (0)58 928 20 11
www.phonak.com



