Phonak News

Phonak wins five GOOD DESIGN® Awards

Phonak stands out once again for its excellent product design

Stäfa, Switzerland (January 17, 2011) - The winning of five GOOD DESIGN® Awards underlines Phonak’s effort for design excellence and continuous innovation. With these awards the Phonak Ambra microM hearing aid and the other selected products rank on the same level with prestigious products such as the Boeing 787 Dreamliner or the Apple iPhone 4.

The Phonak wireless hearing aids Ambra microM, Ambra P, Ambra SP as well as the PilotOne remote control and the Phonak TVLink have been awarded with the GOOD DESIGN® Award 2010. The jury of distinguished architects and curators selected 500 product designs and graphics from over 36 countries out of a record number of entries. According to the Chicago Athenaeum the awarded Phonak products “revived awareness about contemporary design [and] have chartered new directions and pushed the envelope for competitive products in the world marketplace”.

This is already the second design award for the Phonak Ambra line, as the model microM was also recognized with the prestigious iF product design award in 2010. These awards are symbolic for Phonak’s ambition to establish itself as an innovation and technology leader, without neglecting the importance of design and esthetics. Thanks to this, the Phonak hearing aids and accessories are simply stylish, tiny, functional and robust.

Chicago Athenaeum museum considers GOOD DESIGN® to be the world’s most recognized design excellence program. Founded in 1950 the program was established with the participation of respected early modernist’s including Eero Saarinen (Jefferson National Expansion Memorial, St. Louis; Dulles Intl. Airport, Washington D.C.) and Charles and Ray Eames (Herman Miller and Vitradesign furniture).

About Phonak

Headquartered near Zurich, Switzerland, Phonak, a member of Sonova Group, has developed, produced and globally distributed state-of-the-art hearing systems and wireless devices for more than 60 years. The combination of expertise in hearing technology, mastery in acoustics and strong cooperation with hearing care professionals allows Phonak to significantly improve people’s hearing ability and speech understanding and therefore their quality of life.

Phonak offers a complete range of digital hearing instruments, along with complementary wireless communication systems. With a worldwide presence, Phonak drives innovation and sets new industry benchmarks regarding miniaturization and performance.

Phonak - Life is on

We are sensitive to the needs of everyone who depends on our knowledge, ideas and care. And by creatively challenging the limits of technology, we develop innovations that help people hear, understand and experience more of life’s rich soundscapes.

Interact freely. Communicate with confidence. Live without limit. Life is on.

For more information, please visit www.phonak.com, www.phonakpro.com or contact:

Kathy Bühler
Product Communications

Phone: +41 58 928 48 44
E-mail: kathy.buehler@phonak.com

Phonak AG
Laubisrütistrasse 28
CH - 8712 Stäfa

Phone: +41 (0)58 928 01 01
Fax: +41 (0)58 928 20 11

www.phonak.com

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