The innovative hearing aid Naida S by Phonak, adjusts to the growing needs of children with hearing loss.
Stäfa, Switzerland, August 4, 2011 – Of 1000 newborns in Germany, one to two are born with a hearing impairment[1], 12.8 percent of all children aged 8 to 14 are affected[2]. Hearing and understanding well is of essential significance for children’s growth. To support this, Phonak has developed hearing aids suitable for children. With Naida S Phonak presents a strongly performing product family, catering to all forms of medium to severe hearing loss observed with children and adolescents. Two different models each in three performance and price categories ensure that young wearers can hear and understand clearly where ever.
[1] Ludwig-Maximilians-University, Munich 2008
[2] Federal Ministry of the Environment
Naida S offers a wide range of solutions to the young user’s individual needs and requirements. The popular model Naida SuperPower (SP) with its lean casing is a small and inconspicuous hear-solution. The ideal choice for children with severe hearing loss is the strongly performing model UltraPower (UP). Both models are fitted in a robust and water resistant casing with thin and barely noticeable sound ducts. These lead from the hearing device into the ear, have a discreet design and produce the best possible output. Since the look is important to children and adolescents, Naida S is available in 19 different colour shades and patterns, from pastel tones to safari look, fitting individual tastes.
Growing up optimally thanks to better hearing
Medium to sever hearing loss is often combined with an insufficient high tone perception. However, high frequencies are crucial for the speech development and everyday life of children, be it in school, in the kinder garden or on the playground. Using SoundRecover-technology, Naida S makes high frequency noises such as bird’s chirping or the laughs of children well audible again. The comprehensibility of speech gets improved significantly thanks to a number of other new technologies - in particular in a loud environment speech is amplified above interfering noise. This allows children with hearing loss to again understand their teacher well, even in a loud classroom. Naida S further identifies how much suppression is sensible and appropriate in a given acoustic area. The hearing aid registers even minimal changes in an acoustical situation and automatically adjusts itself precisely. Also, depending on individual needs, Naida S can easily be adjusted manually at any time.
Additional highlights of the Naida S performance pack include its wireless and free speech functions as well as the integrated FM- and Bluetooth radio technology. They easily connect to end devices such as TV’s, MP3-players, computers or cell phones and allow young wearers to tap into the whole world of communication and entertainment electronics. These options are of great significance, primarily to youngsters, as they don’t want to trail behind their normally hearing peers of same age.
About Phonak
Headquartered near Zurich, Switzerland, Phonak, a member of Sonova Group, has developed, produced and globally distributed state-of-the-art hearing systems and wireless devices for more than 60 years. The combination of expertise in hearing technology, mastery in acoustics and strong cooperation with hearing care professionals allows Phonak to significantly improve people’s hearing ability and speech understanding and therefore their quality of life.
Phonak offers a complete range of digital hearing instruments, along with complementary wireless communication systems. With a worldwide presence, Phonak drives innovation and sets new industry benchmarks regarding miniaturization and performance.
A thousand good reasons for Naida S
Under www.1000reasonsfornaida.com wearers and hearing aid professionals from around the world report why Naida S offers the best solution to children, adolescents and adults affected by medium to sever hearing loss and what in their lives has changed with Naida S.
Phonak - Life is on
We are sensitive to the needs of everyone who depends on our knowledge, ideas and care. And by creatively challenging the limits of technology, we develop innovations that help people hear, understand and experience more of life’s rich soundscapes.
Interact freely. Communicate with confidence. Live without limit. Life is on.
For more information, please visit www.phonak.com, www.phonakpro.com or contact:
Audrey Jourdan Modarres
Corporate Communications
Phone: +41 58 928 01 01
E-mail: audrey.jourdan@phonak.com
Phonak AG
Laubisrütistrasse 28
CH - 8712 Stäfa
Phone: +41 (0)58 928 01 01
Fax: +41 (0)58 928 20 11
www.phonak.com
